Vladimir Levantovsky

  1. Are you or have you been an MPEG member?
    Yes, an active member and contributor since 2002.
  2. What do you think makes MPEG special?
    Its diversity, both in representation (people) and the diversity of technical subjects of the standards MPEG creates.
  3. What do you think is the most important MPEG impact?
    Changing the way how media and entertainment content is authored and distributed, making it easily accessible in different environments and on a variety of devices.
  4. Do you think MPEG is a good conduit for research?
    MPEG technologies benefit greatly from incorporating latest research results and making them accessible to the industry. At the same time, the technologically-diverse collaborative environment that MPEG created has a strong influence on the industry and informs on future research topics. However, I am not sure whether this would be enough to claim that MPEG is a conduit for the research, which may require new skill sets, and, most important, investments to make it happen.
  5. Can you comment on your MPEG experience?
    I found MPEG to be an open and welcoming environment that can accommodate the needs of various industries and different categories of participants. Every contributor – big or small, a company representative or an individual highly skilled in certain domain of knowledge can be heard, and new ideas usually find their way to be discussed and considered at their face value.
  6. Are you happy with MPEG standards?
    Yes, with a caveat that MPEG, being a part of ISO, is bound by ISO Directives and rules that do not always make it easier to do the job right and within the reasonable time frame. [I am trying to be polite and considerate.]
  7. Do you think MPEG standards are the right choice?
    I think that most MPEG standards are the right choice for the right period in time. Things change all the time, some standards evolve and stay current, some standards become outdated and even forgotten – these are normal parts of life. Wide industry attention and popularity of MPEG name [being now a household brand] is what undoubtedly helps MPEG be seen as the right choice.
  8. What do you expect from MPEG in the future?
    I think that in order to stay current and relevant MPEG needs to strike the right balance between staying focused in certain areas of expertise and be open to new ideas and developments. It’s not as easy as it might seem, but this is what made MPEG successful to date.
    (I’d loosely define MPEG core area of expertise as “media content” – coding, production, data formats, delivery mechanisms, tools, etc. This is a vast area of expertise, which may also produce results that are applicable in other industry domains, and it may sometimes be a distraction. However, staying focused is important – too much diversification in technical subjects may dilute the value of MPEG standards.)

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